Core Values

Pioneering the Future
In a world challenged by a growing population and climate changes, Haifa Group embraces innovation as a powerful force for progress. We pioneer advanced solutions that harness cutting-edge technologies, with a focus on nutrient management systems that enable precision agriculture.
Innovation at Haifa is driven by curiosity, professionalism, and a relentless pursuit of improvement. We listen openly—to the market, to our customers, and to our teams—translating insights into actionable breakthroughs.
Our commitment is to lead, to anticipate, and to bring forth new ideas and processes that empower growers and shape the future of sustainable agriculture.

Sustainability through Precision
At Haifa, we believe in creating meaningful, lasting impact—on agriculture, the environment, and society. Our commitment to sustainability is rooted in responsibility, accountability, and a deep understanding of the evolving needs of the market and the planet.
We strive to safeguard natural habitats, support community well-being, and enhance quality of life through innovation and care. By ensuring global food security, we aim to make the world a better place for current and future generations.
Haifa’s specialty plant nutrition solutions—based on premium products, expert agronomic knowledge, and advanced technologies—are the cornerstone of our impact-driven approach. This is sustainability through precision.

It’s all about being human
At Haifa, we act out of a genuine desire to build a more caring and attentive world. The value of COMPASSion begins with our internal culture—shaping how we communicate, collaborate, and support one another—and extends outward to our customers, suppliers, and growth partners.
Our business ethos is rooted in creating humane, fair, and respectful relationships that foster cooperation and trust. Whether inside the organization or out in the field, we strive to generate positive value and seek Win-Win outcomes in every interaction.
This value truly comes to life in our relationship with our ultimate growth partners: the growers. With deep familiarity with their work and the challenges they face, we share our knowledge and expertise to support their success –because when they thrive, we all grow together.