From May 6–8, Haifa Italia proudly participated in the Macfrut trade fair at Rimini Fiera—an international exhibition dedicated to the professional fruit and vegetable sector. This year’s event brought together 1,400 exhibitors, 40% of whom represented international companies, and welcomed over 61,000 visitors, including growers, distributors, and researchers.
The event combined an extensive trade show with technical seminars and networking activities, creating a dynamic platform for business development and knowledge exchange.
Haifa Italia’s 64 m² stand highlighted two key themes: the HaifaStim™ range of biostimulants and the Haifa 360° approach, which provides holistic, tailor-made solutions for optimal plant nutrition throughout the crop lifecycle. The stand attracted strong interest from professional visitors seeking advanced, sustainable fertilization strategies.
Macfrut was an ideal venue for Haifa Italia to strengthen relationships with local and international partners, explore new collaboration opportunities, and exchange insights on emerging market needs. The team also connected with numerous growers from Eastern Europe and Africa, further expanding awareness of Haifa’s presence and tailored solutions in these regions.
Haifa Italia’s presence at Macfrut 2025 was a resounding success, reinforcing its role as a leader in specialty plant nutrition and as a reliable partner for sustainable agricultural growth.
Report by Filippo Correddu
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