In mid-May, Haifa Colombia hosted the “Leading the Future” seminar in Panama, bringing together managers of distribution companies from Colombia, Venezuela, and Peru for a highly professional and engaging regional event.
The seminar created an exceptional atmosphere of collaboration and forward thinking, combining professional content sessions with outstanding customer panels that encouraged open discussions, valuable insights, and meaningful engagement among participants.
A special highlight of the event was the participation of Haifa CEO Motti Levin, who shared the Group’s strategic vision for the future of agriculture and precision plant nutrition. In his presentation, Levin emphasized the company’s significant investments, alongside ongoing efforts to diversify and expand solutions for growers through innovation and advanced technologies.
Motti emphasized the key role of Haifa’s business partners in providing growers with advanced solutions that enable more efficient fertilizer use and support the adoption of methods that improve Nutrient Use Efficiency while advancing sustainability goals. He encouraged Haifa’s distribution partners to continue strengthening their value proposition by integrating innovative agronomic tools and digital technologies that enable timely and accurate field management.
The seminar reinforced Haifa’s commitment to working closely with its partners across Latin America, helping them lead precision nutrition programs in their territories while contributing to a more sustainable future for agriculture and humanity.
Report by Daniela Usaquen
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