On November 20–21, Haifa Southeast Europe held a highly productive and strategically significant two-day event in Heraklion, Crete.
Haifa’s CEO, Motti Levin, attended the event and met with distributors and partners, presenting the company’s vision and long-term strategy based on Haifa’s 360° – a holistic approach to advanced plant nutrition that integrates innovation and sustainability to support modern agriculture.
Strategic Engagement & Media Outreach
During the visit, Mr. Levin conducted several key media engagements, reinforcing Haifa’s role as a leading global voice in precision plant nutrition. Interviews included:
• Crete TV – Interview with Nikoletta Sfakianaki: https://www.cretetv.gr
• CRETA TV – Interview with Sotiris Metaxas: https://tvcreta.gr
• Hxonews 99.8 FM – Radio interview with Maria Tsagkaraki: https://www.hxonews.gr
• “Ypaithros Chora” newspaper – Interview with Petros Alexandris
These platforms provided valuable opportunities to highlight Haifa’s technological leadership, agronomic expertise, and commitment to supporting growers worldwide.
COMPASSion in Action: Haifa Helping Hands
A deeply meaningful moment of the trip was the delegation’s visit to the Philanthropic Foundations of Andreas & Maria Kalokairinou, where Haifa donated 250 ready meals, fully covering the daily food needs of all beneficiaries.
This contribution forms part of Haifa Helping Hands, the company’s global CSR program dedicated to supporting local communities through targeted social initiatives that embody Haifa’s value of COMPASSion.
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Innovation and Sustainability at the Core
As a key contributor to the global plant-nutrition supply chain, Haifa continues to invest in high-efficiency, sustainable fertilizers that help growers maximize yields with fewer resources, reduced water waste, and a lower environmental footprint.
Mr. Levin emphasized this commitment, stating: “Given our prominent role in global food production, Haifa’s contribution to ensuring global food security is our highest mission.”
A Visit Marked by Purpose and Progress
The two-day agenda in Crete showcased Haifa’s unwavering dedication to strategic collaboration, technological innovation, and meaningful social impact — reflecting the company’s core values of Innovation, Impact, and COMPASSion.
Report by Katerina Partheniou, Haifa Southeast Europe
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