The 2026 edition of Cultivate, one of North America’s leading events for the horticulture industry, was held July 11–14, 2026, at the Greater Columbus Convention Center in Columbus, Ohio.
Hosted by AmericanHort, Cultivate brings together professionals from across the horticulture industry, including greenhouse and nursery growers, retailers, distributors, landscapers, suppliers, researchers, and other industry experts. The event welcomed thousands of professionals from across the United States and around the world, with more than 650 exhibitors presenting products, technologies, and solutions for the horticulture sector.
Haifa North America participated in the event, meeting growers, retailers, and distribution partners. The exhibition provided an opportunity to strengthen existing relationships, establish new connections, and gain a better understanding of some of the challenges facing growers in greenhouse and ornamental production.
This year, Haifa’s presence focused on solutions designed to support plant nutrition and performance in greenhouse environments, with particular attention to HaifaStim™ biostimulants and Multicote™ controlled-release fertilizers.
Among the solutions presented were HaifaStim™ Wall-Up S and HaifaStim™ Vital, which generated valuable discussions with visitors looking for practical solutions for their growing operations. For example, a distributor described challenges related to the compatibility and stability of a silicon product currently used in the market. The Haifa team introduced HaifaStim™ Wall-Up S, explaining its unique composition and discussing how it could potentially address the distributor’s needs. Following the conversation, the distributor was directed to the relevant Haifa regional sales representative to further explore the solution and its potential introduction into a new market.
Throughout the event, the team was pleased to see strong recognition of the Haifa brand among visitors from different regions and segments of the U.S. horticulture industry. The discussions at the booth also reflected growing interest in solutions that can help growers address the demands of modern greenhouse and ornamental production.
Cultivate ’26 provided Haifa North America with an important opportunity not only to present its expertise and solutions, but also to listen to customers and partners, learn more about their practical needs, and strengthen relationships across the U.S. horticulture industry.
Information and insights provided by Kelvin Stokes, Haifa North America.
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