Haifa South America Shines at the 29th Hortitec Fair: A Showcase of Innovation and Growth


Haifa South America proudly participated in the 29th Hortitec Fair, the largest horticulture exhibition in Latin America, held from June 19-21 in Holambra, São Paulo. Hortitec, renowned for its focus on technical horticulture, protected cultivation, and intensive crops, attracted over 32,000 attendees including growers, agronomists, distributors, and consultants from Brazil and other South American countries.

With more than 500 companies showcasing their products, the event covered a wide range of technologies essential for intensive agriculture, including fertilizers, crop protection, greenhouse manufacturing, irrigation and spraying systems, biologicals, seeds, substrates, tools, machinery, and software. The Brazilian horticultural sector is increasingly prioritizing sustainability, food quality, and environmental impact, and Hortitec is the premier venue to explore the latest innovations to meet these goals.

This year, Haifa South America featured a larger booth than in previous years, receiving numerous compliments for its impressive design. Our focus was on the HaifaStim and Haifa Micro lines, attracting dozens of visitors per day. We were pleased to engage with many current Haifa product users and new potential customers interested in starting to use our solutions.

Hortitec also provided a valuable opportunity for Haifa to connect with distributors from various regions in Brazil and partners from other South American countries like Uruguay and Chile. We were honored to host Andrés Dutra and Mattias Muñoz from Terre Uruguay, our national distributor, and to welcome Haifa’s Commercial Director, Mr. Isi Kela.


Report by Marcos Merzel, Haifa South America