Precision agriculture to protect our earth

Precision agriculture is trending towards complete automated solutions to improve agricultural efficiency, increased yield and reduce waste. 

Agriculture has been an important practice to sustain the life-support systems of human civilizations since ancient times. Modern agriculture has included several innovative ideas to enhance crop production such as the use of fertilizers to improve plant nutrition and plant protection products against pests in farming. 
However, in some cases during the agricultural expansion in the 20th century, the application of agrochemicals has led to a deterioration in the quality of soil and groundwater due to the excessive use of nitrogen, phosphorus and persistent pesticides. As a result, many governments decided to restrict the use of fertilizers in order to reduce soil and water contamination.
Earth Day is celebrated around the world on April 22. Since its early days back in the 70's, Earth Day has striven to build the world’s largest environmental movement to drive transformative change for people and the planet. As a part of this transformative change, Haifa Group supports the goals of Earth Day by enabling innovative solutions that promote sustainable economic growth that is decoupled from chemical waste.

Our responsibility in Haifa Group as a producing company, is to make a difference in the world for the better, by producing more eco-friendly fertilizers and innovative solutions that are based on precision agriculture. Also, by guiding farmers worldwide how to create rational fertilization programs that helps the soil to reach a balance and recover their healthiness, fertility, and properties, reducing the leach of nitrates and other chemicals to the groundwater and their impact on the environment. 
For instance, one of Haifa's environmentally friendly products is Multicote™  - Controlled Release Fertilizers (CRF). Multicote™ nutrients are supplied precisely in accordance with the plant’s specific needs, as to other common fertilizers, which hazardous excess at the beginning followed by deficiency towards the end of the growth season, while also maximizing the environmental impact of fertilization.

The solution is not to produce less, but to produce it in a more sustainable and efficient way, as the challenge of feeding a growing population is in our hands. At the same time, it is important to raise awareness among both the agricultural and non-agricultural population about respect for these ecosystems and the importance of good agricultural practices and rational use of resources.

Read more about Haifa's Sustainable Development Goals here.