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Haifa Group Expands Service Offering In China with the Opening of Haifa Beijing Trading Company

Haifa, Israel and Beijing, Peoples Republic of China, 2019-February-25 | In an impressive inauguration ceremony in Beijing, Haifa Group announced the opening of a new trading company in China. The establishment of the new Haifa subsidiary in China will enable the group to significantly expand its offerings to the developing Chinese agricultural sector.

Motti Levin, CEO Haifa GroupHaifa Groups has been serving the Chinese market for 25 years. Led by Ms. Shirley Peng, the Chinese office functioned as a representation office. Following a significant growth in the Group’s activities in China, the need for establishing a local trading company became a necessity.  Haifa (Beijing) Trading Co., Ltd., the new Chinese subsidiary, enables Haifa to better serve the growing demand for Haifa specialty fertilizers. Haifa is also finalizing the establishment of product warehouses which will enable the company to rapidly and efficiently serve key markets, and overcome logistic challenges.

 “The initiation of Haifa Group’s subsidiary in China boosts our efforts to expand our service offerings in the Chinese market, and bring the best plant nutrition solutions for the benefit of the Chinese growers. It also means that Haifa Group is tightening its business relationship with the respected Chinese business partners,” said Motti Levin, CEO Haifa Group, during the opening ceremony. “We are happy to have this opportunity to implement, here in China, our passion for innovation and modern agricultural solutions. At the Haifa Group, we are driving a growth strategy based on Haifa’s values: pioneering, knowledge sharing and farmers mind. These values define our way of marketing with strong Agro-systems.”

As a premium quality Water Soluble Fertilizers supplier in the Chinese Market, Haifa provides high-end products, application experience, proven solutions, and vast knowledge that can contribute to the Chinese growers in maximizing quality yield. Haifa China significantly expands its activities in offering optimized plant nutrition solutions, sharing updated agronomic knowledge, and supporting the Chinese growers in adopting advanced plant nutrition technologies.


Shirley Peng - General Manager Haifa ChinaThe inauguration ceremony in Beijing


About Haifa Group:

Haifa Group is a mul­ti-national corporation and a global leading supplier of high-quality potassium ni­trate for agriculture and industry, specialty plant nutrients and food phosphates.

The Group is renowned for its pioneering spirit and innovative solutions for five decades. Haifa’s global operations span over 100 countries with 16 subsidiaries, 4 production plants, and 5 terminals.
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Media Contact:
Tal Rappoport, Corporate Marketing, Haifa Group
Tel: +972 54-665 02087