As part of its ongoing Triple Bottom Line commitment – a framework that balances people, planet, and profit to create sustainable long-term value – the Haifa Colombia team took the lead in an inspiring hands-on initiative in Boyacá. Stepping into the fields alongside smallholder farmers, the team volunteered in the planting and fertilization of potato and strawberry crops, bringing Haifa’s spirit of partnership and purpose directly to the soil.
This activity went far beyond fieldwork. It served as a dynamic platform to share agronomic knowledge, demonstrate precision plant nutrition practices, and donate Haifa’s high-quality fertilizers to support local growers. By combining practical training with real-time application, Haifa helped farmers experience first-hand how modern nutrition strategies can boost crop resilience, enhance yields, and contribute to long-term soil health.
Rooted in Haifa’s values of Innovation, the team introduced growers to efficient fertilization practices and digital insights that optimize nutrition. Guided by Impact, the initiative strengthened local agriculture, promoting productivity that translates into real economic benefits for farming families. And through genuine COMPASSion, Haifa forged stronger bonds with the community, reinforcing its dedication to creating shared value – where both people and the planet thrive.
With every plant rooted and every conversation exchanged, Haifa Colombia reaffirmed its mission: to elevate agriculture by empowering those who cultivate it. This meaningful day in Boyacá is another step in Haifa’s journey to support resilient, profitable, and sustainable farming across the region.
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