From Crisis to Cultivation: How Precision Impact Drives Food Security

Climate change is no longer a distant warning it's an everyday reality. In the last year 50% of the world population experienced at least one month of extreme heat. Across the globe, erratic weather patterns, soil degradation, and water scarcity are hitting farmers where it hurts most: in their yields. And as harvests suffer, so does the stability of our food systems. In many regions, food insecurity is deepening at an alarming pace. A recent study published in Nature found that every 1°C rise in global temperature reduces food production by approximately 120 calories per person per day around 4.4% of daily intake.

At Haifa Group, we’re addressing this head-on through what we call precision impact based on our professional knowhow, this is how we contribute to transitioning into sustainable agriculture – assisting growers to grow more using less fertilizer and less resources. It's not just about increasing yields. It's about increasing resilience of plants, fields, and grower communities.

What is Precision Impact?

Precision impact means delivering the right nutrients, in the right amounts, at the right time tailored to the crop’s lifecycle, the local environment, and the specific constraints growers face. It combines agronomic expertise with practical tools to maximize both productivity and sustainability.

This approach helps growers increase food production without expanding farmland, overusing water, or exhausting the soil making it a powerful ally in the fight against food insecurity.

Overcoming Yield Plateaus with Smarter Nutrition in Brazil

Take the example of Fazenda Sweet Valley in Brazil. For years, the farm was stuck at around 25–26 tons of melons per hectare, unable to push beyond that plateau. Agronomic engineer Fran Terto turned to Haifa for a solution that didn’t require more land or irrigation just smarter nutrition.

By incorporating Poly-Feed™ Stim Enduro 19-19-19   a balanced water-soluble fertilizer with equal parts nitrogen, phosphorus, and potassium, designed for fertigation during early growth stages and ascophyllum nodosum, a natural seaweed extract known to enhance plant vigor and stress resistance, the farm saw remarkable results:

  • Yields surged to 40 tons per hectare a 60% increase
  • Fruit density reached 6–8 fruits per linear meter
  • Rejection rates dropped, while fruit quality improved significantly

All of this was achieved without increasing environmental pressure a textbook case of precision impact in action.

From Brazil to the World

This is just one of many examples. Across regions and crops, Haifa Group supports growers with customized nutrition plans, advanced fertigation techniques, and sustainable inputs that help them adapt to the realities of climate change while growing more, wasting less, and protecting their land for the next generation.

Because in a world facing growing food insecurity, sustainability isn’t just a value it’s a necessity.