Across continents and conditions, the experiences of growers adopting Precision Impact point to a different kind of future for agriculture—one grounded not only in output, but in resilience, sustainability, and a clear commitment to planet health.
At a time when global food systems are under unprecedented strain, methods that combine scientific precision with environmental care may offer the clearest path forward toward sustainable agriculture.
Precision Impact: A Global View of Future Farming
As agriculture faces rising demand alongside tightening resource constraints, a new approach known as Precision Impact is taking hold.
Developed and promoted by Haifa Group, this method focuses on growing more while using less—achieving higher yields with reduced inputs—less land, less water, and less waste—through careful, data-driven fertilization.
This article reviews three case studies, from Brazil, Mexico, and France, illustrating how Precision Impact is being applied across different crops, climates, and farming challenges.
Sweet Valley, Brazil: Overcoming Yield Plateaus
At Fazenda Sweet Valley, the agronomist Fran Terto faced a familiar problem: restrained yields.
After years of consistent but unremarkable melon harvests – around 25–26 tons per hectare – the farm needed a breakthrough.
By introducing Haifa’s Poly-Feed Stim Enduro 19-19-19 into early-stage fertigation, supplemented with natural extract of sea weed, significant improvements were recorded.
Yields rose to 40 tons per hectare, a 60% increase, fruit quality improved, and rejection rates declined.
Terto reports that fruit density reached 6-8 fruits per linear meter, a notable increase without major changes in land use or irrigation practices.
Ceickor, Mexico: Managing Sodium Stress
At the Ceickor Agricultural Research and Training Center in Mexico, the primary challenge was different: high sodium levels in recirculated irrigation systems were damaging plant roots and reducing system efficiency.
While Conventional fertilizers offered limited solutions, switching to Haifa’s Multi-NPK Reci and GrowClean products helped stabilize the system.
According to Fermín Barberena, Ceickor’s director, the new regimen lowered sodium stress and improved overall plant resilience.
Rather than compensating for environmental damage, the center was able to return to optimizing production processes and reinforcing principles of sustainable agriculture.
Southern France: Controlling Excessive Vegetative Growth
In southern France, winegrower Olivier Roux faced another form of inefficiency: excessive vegetative growth among his older vines.
Fertilization practices that stimulated uncontrolled leaf development led to reduced fruit quality and inconsistent yields.
An early-season application of Haifa’s Multigro™ controlled-release fertilizer helped rebalance vine growth.
Roux reports stable yields of approximately 90 hectoliters per hectare each year, even across variable climatic conditions.
Three Farms, One Idea: Doing More with Less
Though the contexts vary – from tropical melon farms to hi-tech research center to European vineyards – the underlying principle remains consistent:
applying targeted, intelligent nutrition to maximize results while minimizing resource use.
Precision Impact, according to Haifa Group, represents an attempt to align agronomic expertise with environmental responsibility.
Company data suggests that every kilogram of fertilizer used through this model saves up to 50 grams of CO₂ equivalent per kilogram of crop production – supporting planet health while growing more with less.
Through a network of 130 warehouses, 17 regional subsidiaries, and sales in over 100 countries, Haifa’s model extends to growers worldwide, signaling a broader move toward smarter, sustainable agriculture practices.
Looking Ahead
What we’re seeing today in fields across Brazil, Mexico, France, and other countries, is likely just the first step.
As technology, agronomy, and environmental pressures continue to converge, the Precision Impact approach and strategies of precision agriculture may unlock changes that once seemed out of reach – quietly reshaping the way the world grows its food for the sake of planet health.
