At the beginning of 2025, Haifa Group launched an internal initiative among its subsidiaries aimed at generating measurable environmental, social, and economic impact.
The focus was on developing practical projects that support smallholder farmers and underserved rural communities, while strengthening long-term agricultural resilience.
What Does This Look Like on the Ground?
Environmental impact
Improved fertilization practices that reduce fertilizer use, lower emissions, and help protect soil and water resources.
Social impact
Strengthening rural communities by providing smallholder farmers with knowledge, tools, and access to advanced agricultural practices.
Economic impact
Improving crop yield and quality to support more stable and sustainable agricultural income.
From Local Ideas to Global Action
Throughout the year, subsidiaries across the group submitted locally driven projects. Each initiative reflected a combination of agronomic expertise, local engagement, and long-term thinking, translating shared values into practical, measurable outcomes. The selected initiatives were recognized during the Leadership Forum meeting.
Greece: Working with Farmers at Community Level
In Central Macedonia, Greece, an area facing both climatic and social challenges, the local Haifa team partnered with six potato growers.
The project included soil sampling, tailored fertilization programs, and hands-on training.
As a result, farmers achieved a 5–10% increase in yield and produce quality.
Building on these results, the initiative evolved into a broader community effort: the development of a local, community-based potato brand aimed at strengthening the village economy and improving market access for growers.
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Colombia: Supporting Local Food Security
In Colombia, a Haifa team member proposed focusing on his home community, a small village of around 80 families near Bogotá.
Potatoes are a staple crop in Colombia and a key component of food security, with production largely dependent on smallholder farmers cultivating plots of approximately three hectares.
The project supported 20 growers across 100 hectares, with the goal of strengthening livelihoods and reducing rural-to-urban migration.
Beyond agronomic improvements, the initiative fostered strong personal connections between the Haifa team and the community, reinforcing the human dimension of the work.
Learn more about the project
Additional Initiatives
Further projects were implemented by Haifa North-West Europe and Haifa Mexico, reflecting the adaptability of this approach across different regions and agricultural contexts.
Looking Ahead
To support the continuation and expansion of these initiatives, the selected subsidiaries received financial grants.
Following the outcomes of this first cycle, Haifa Group decided to continue the initiative as an ongoing effort, supporting local communities and promoting resilient, sustainable agriculture, where impact is measured not only in yields, but in improved livelihoods.
